Looking Forward

I'm relieved that I am apparently gainfully employed for the next few years (hopefully at least 4). As a communication strategist for Bobby Jindal's upcoming presidential campaign, I'm going to start brainstorming a few ideas to make his run a success.

• First off, and perhaps most importantly, we need to figure out what his image or brand is going to be and stick with it. In deciding what his code will be, we can then dive into how best to market him. At this early point, my gut tells me he needs to be genuine and approachable. Come up with a related catch-phrase.
• We need to have more participation at a local level. Take better advantage of local Republicans? Ultimately, communities need to feel like they have something invested in and play a part in the campaign. We need to get voters to own it, rather than just observing it.
• Provide a medium for supporters to "report" on Jindal's campaign. Organization and control is very important here. Suggestions are welcome.
• Go after independents and undecideds. Research demographics. Target markets. Get them early.